"I just need to be more consistent."
Heard this a million times.
Someone's stuck. They assume consistency is the answer.
Post more. Show up more. Try harder.
But consistency at the wrong thing is just efficient failure.
You can be incredibly consistent and still go nowhere.
If you're consistent at the wrong strategy, consistency makes you worse.
Not better.
Here's the distinction:
Consistency = doing the same thing repeatedly.
Good decisions = doing the right thing repeatedly.
One requires effort. One requires thought.
Most people skip the thought part.
Pick a strategy. Get consistent. Wonder why it doesn't work.
But it doesn't work because the strategy was wrong.
Not because they weren't consistent enough.
Free Weekly AI Sessions for Experienced Software Engineers.
Every Wednesday at 5 PM CT, Gauntlet AI professors teach a live, hands-on AI engineering session — completely free. If you're nontechnical, this isn't for you. New topic every week, built for engineers who want to build, not just watch. See upcoming sessions.
Person A: Inconsistent at the right strategy. Makes progress.
Person B: Consistent at the wrong strategy. Makes none.
Same time invested. Completely different results.
Because strategy matters more than effort.
I was consistent at email marketing for a year.
Posted daily. Showed up. Did the work.
Made nothing.
Because my positioning was wrong.
Not because I wasn't consistent.
I was consistent as hell. Just consistently doing the wrong thing.
Then I changed the strategy. Got consistent with that.
Suddenly it worked.
Same effort. Different direction.
So before you commit to consistency, ask:
Is this the right strategy?
Not: Can I be more consistent?
Because consistency amplifies.
Amplifies right or amplifies wrong.
Most people just amplify their mistakes by being consistent.
Talk soon, Dyl - Founder of Relentlece.
P.S. What are you being consistent at that isn't working? The answer isn't more consistency. It's a different strategy.