You can be consistent at the wrong thing. That's worse than being inconsistent.

Everyone worships consistency.

"Post every day."

"Show up daily."

"Be consistent."

But nobody talks about consistent in which direction.

Because you can be incredibly consistent and move backward.

Consistent at the wrong strategy. Consistent at the wrong positioning. Consistent at the wrong offer.

And the faster you are, the faster you fail.

Here's the trap:

You find something that "works" a little bit.

Gets you 2 clients. Gets you 10 followers. Gets you a few sales.

So you do it again. And again. And again.

Consistently.

Year later you look up. You're still at the same place.

But you're exhausted from the consistency.

Because you were consistent at something that never scaled.

Meanwhile the person who tried different things, found what worked, then got consistent?

They're winning.

Investors face a dilemma. When the S&P 500 finished its worst quarter since 2022 last month, diversifiers like bonds and bitcoin fell too.

Even with the turnaround in mid-April, analysts at Goldman Sachs and Vanguard have projected low-single-digit annualized returns from 2024-2034.

Bloomberg asked where experts would personally invest $100,000 for their March monthly edition.

One answer that surfaced for a second time? Art.

It's what billionaires like Bezos and the Rockefellers have privately used to diversify for decades.

Why?

Thanks to the world's premier art investing platform, now anyone can invest in works featuring legends like Banksy, Basquiat, and Picasso, without needing millions.

Shares in new offerings can sell quickly but...

Our subscribers skip their waitlist*

^{*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.}

The problem isn't inconsistency. The problem is consistency without feedback.

You need to check: "Is this moving me forward or just moving me?"

If it's moving you backward, more consistency makes it worse.

Not better.

I was consistent at email for years. Sent them daily. Never made money.

Because my positioning was wrong.

So consistent email didn't help. It just proved the positioning didn't work.

Then I changed positioning. Got consistent. Suddenly it worked.

Same consistency. Different direction.

And that's when everything changed.

So before you commit to being consistent, ask:

"Is this the right direction?"

Not "Should I do this every day?"

Direction first. Consistency second.

Because consistent in the wrong direction is just efficiently failing.

Talk soon, Dyl - Founder of Relentlece.

P.S. What are you being consistent at that isn't moving you forward? Stop. Change direction. Then get consistent.

AI changed what senior engineering means. Gauntlet is built for engineers who want to lead that change — not watch it. The most effective way to become AI-first. No tuition. No tutorials. Just the work. Apply now.

Cohort is filling up now

_{Must be a US citizen to qualify.}