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Watched someone grind for 6 months.
12-hour days. Weekends. No breaks.
Maximum effort. Brutal schedule. Total commitment.
Made nothing.
Asked what they were working on.
"Building my personal brand."
Okay. What does that mean specifically?
"Posting. Engaging. Creating content."
For what outcome?
Silence.
They didn't know.
Just... working. Hoping effort would turn into results.
But here's the problem:
Effort without direction is just motion.
You can work incredibly hard going nowhere.
And "hard work" doesn't deserve results just because it's hard.
The market doesn't reward effort. It rewards outcomes.
Nobody cares that you worked 80 hours if you solved zero problems.
So if you're working really hard and getting nowhere:
The answer isn't work harder.
It's work on the right thing.
And "the right thing" has one test:
Does this directly lead to the outcome I want?
Not indirectly. Not eventually. Directly.
AI agents now read your docs almost as much as humans do.
Mintlify analyzed 790 million requests across its documentation platform. The finding: AI coding agents account for 45.3% of all traffic, nearly tied with traditional browsers at 45.8%.
Two tools are driving almost all of it:
Claude Code: 25.2% of total traffic, more requests than Chrome on Windows
Cursor: 18% of total traffic
Together they account for 95.6% of all identified AI agent traffic
The rest of the field, OpenCode, Trae, ChatGPT, and NotebookLM, is showing up but nowhere close.
One caveat: OpenAI's Codex doesn't send an identifiable user-agent header, so the real agent percentage is likely even higher.
The takeaway for anyone maintaining developer docs: your documentation now serves two audiences. Structure and machine-readability matter as much as clarity for human readers.
If you want sales, are you making offers?
If you want clients, are you having conversations?
If you want an audience, are you posting where they are?
Effort on anything else is motion, not progress.
I wasted a year on "effort" that didn't matter.
Tweaking my website. Organizing my content. Planning my strategy.
Felt productive. Was irrelevant.
Then I spent 1 month on direct work. Made more than the entire previous year.
Same effort. Different target.
So ask yourself:
What am I working on today?
And does it directly create what I want?
If no, you're just staying busy.
Talk soon, Dyl - Founder of Relentlece.
P.S. What's the one thing that would directly move you forward? Do only that today.