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Who you know > What you know.
And it's not even close.
Everyone's obsessed with learning.
Courses. Books. Certifications.
Trying to accumulate knowledge.
But knowledge doesn't open doors.
Relationships do.
Here's what I mean:
You can know everything about your industry.
But if you don't know anyone in it, you're invisible.
You can have the best skills in the world.
But if nobody knows you have them, they don't matter.
The game isn't about what you know.
It's about who knows you.
And that's proximity.
Being in the room. Having the relationships. Being top of mind.
That's what creates opportunities.
Not your resume. Not your portfolio. Not your credentials.
Your network.
Here's how this actually works:
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Opportunity A: Publicly posted job. 500 applicants. Resume competition.
Opportunity B: Never posted. Friend refers you. You're the only candidate.
Which one is easier to get?
Proximity wins every time.
Because most opportunities never make it to the public.
They get filled through relationships.
Someone knows someone.
Someone recommends someone.
Someone's top of mind when the opportunity shows up.
That's the proximity equation.
And if you're not building relationships, you're not building opportunities.
So here's the shift:
Stop spending all your time learning.
Start spending time connecting.
Get in rooms with the right people.
Build relationships before you need them.
Stay top of mind.
Because what you know gets you to the table.
But who you know gets you the seat.
Talk soon, Dyl - Founder of Relentlece.
P.S. Who's one person you should connect with this week? Reach out today.
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