What you can't stop thinking about is your unfair advantage

Notice what consumes your mind when you're not working?

What you scroll about. What you research. What you talk about at dinner.

That's not random. That's your signal.

Most people ignore it. They think: "That's just what I'm interested in."

But it's actually your edge.

Because obsession means knowledge. Means understanding. Means perspective nobody else has.

You can't be obsessed with something without learning it deeply.

And deep learning is what creates expertise.

I was obsessed with how people fail at their businesses.

Spent years thinking about it. Reading about it. Talking about it.

Didn't realize it was becoming my superpower.

Until I started helping people and they'd say: "How did you know exactly what I needed?"

Because I'd spent years obsessed with that one thing.

So I understood the patterns. The patterns nobody else saw.

That obsession became my positioning. My offer. My income.

But I almost ignored it because I thought it wasn't "productive."

Here's the thing about obsession:

Late last year, a Klimt sold for the highest price ever paid for modern art at auction.

An outlier sure, but it wasn't a fluke. U.S. auction sales grew 23.1% in 2025. The $1-5mm segment even grew 40.8% YoY.

Meanwhile, Apollo’s chief economist Torsten Slok said to expect ‘zero in return in the S&P 500 over the coming decade.’

So, that's where it gets interesting.

Each environment is unique, but after dot-com, post war and contemporary art grew about 24% annually for a decade. After 2008, about 11% for 12 years.

It’s also had near-zero correlation with the S&P 500 since ‘95.*

Now, Masterworks lets you invest in shares of artworks featuring legends like Banksy, Basquiat, and Picasso.

Shares can sell quickly, but my subscribers can skip the waitlist:

Skip the waitlist

^{*Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.}

It feels like play when you're doing it.

So you dismiss it. "I'm just interested in this."

But that play is where your edge lives.

The thing you'd research for free. The thing you'd talk about for hours.

The thing you wake up thinking about.

That's not a hobby. That's your unfair advantage waiting to be monetized.

So stop ignoring what you're obsessed with.

Lean into it. Study it. Master it. Build around it.

Because your obsession isn't a distraction.

It's your compass pointing toward where you should be building.

Talk soon, Dyl - Founder of Relentlece.

P.S. What can't you stop thinking about? That's your signal. Build around it.

One brand built 30+ landing pages through Viktor without a single developer.

Each page mapped to a specific ad group. All deployed within hours. Viktor wrote the code and shipped every one from a Slack message.

That same team has Viktor monitoring ad accounts across the portfolio and posting performance briefs before the day starts. One colleague. Always on. Across every account.

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