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Last year I made a list.
Not of what to do. Of what to stop doing.
That list made me more money than any strategy I implemented.
Stopped saying yes to every meeting.
Cut 80% of calls. Revenue up 40%.
Why? More time for actual work.
Stopped trying to serve everyone.
Picked one thing. Got great at it. Charged 3x more.
Stopped posting on every platform.
Picked one. Went deep. Grew faster in 3 months than 2 years of being everywhere.
Stopped consuming content all day.
Cut to 20 minutes per day. Created 10x more.
Here's what I learned.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Success isn't about addition. It's about subtraction.
What you remove creates more space than what you add.
Every yes to something small is a no to something big.
So here's the exercise.
What are you doing that doesn't move the needle?
Stop it this week.
Not "do it better." Stop completely.
The fastest way to grow isn't adding more.
It's removing what's slowing you down.
Talk soon, Dyl - Founder of Relentlece.
P.S. What's one thing you'll stop doing this week?
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.