Built an entire offer for real estate agents.
Spent 9 months creating it.
Course. Templates. Worksheets. Marketing materials.
Everything.
Launched it.
Two people bought.
Know what the problem was?
Never asked a single real estate agent what they actually wanted.
I assumed. I guessed. I built what I thought they needed.
And I was completely wrong.
All I had to do was ask.
"What's your biggest problem right now?"
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Five conversations would've told me I was building the wrong thing.
But I didn't ask. Because I thought asking made me look like I didn't know what I was doing.
So I spent 9 months building in isolation.
Creating a solution to a problem that didn't exist.
Here's what kills me:
After it flopped, I finally asked.
Had 10 conversations with real estate agents.
Found out what they actually struggled with.
Built a different offer based on those conversations.
Launched in 3 weeks.
15 people bought the first month.
3 weeks vs 9 months.
15 sales vs 2 sales.
The only difference? I asked.
So if you're building something right now without talking to the people you're building it for:
Stop.
Have 10 conversations first.
Ask what they're struggling with. What they've tried. What they wish existed.
Then build that.
Not what you think they need.
What they told you they need.
One hour of conversations will save you months of wasted work.
I learned this the expensive way.
You don't have to.
Talk soon, Dyl - Founder of Relentlece.
P.S. Who are you building for? Go ask them 10 questions before you build another thing.
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