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Sent a follow-up yesterday.
Guy replied: "Oh wow, I completely forgot we were talking about this."
Not ignoring me. Not avoiding me. Not being rude.
Just... forgot.
And that's most of what you think is rejection.
Someone doesn't respond to your message? They probably didn't see it.
Someone doesn't book a call? They got busy and forgot.
Someone doesn't buy after saying they would? Life happened.
They're not sitting there thinking about you.
They're thinking about their own problems.
Which means your job isn't to create the perfect pitch.
It's to stay in front of them until the timing aligns.
Most people send one message. Get silence. Give up.
"They're not interested."
Get what you want from TV advertising
What you want from TV advertising: Full-screen, non-skippable ads on premium platforms.
What you get: "Your ad is on TV. Trust us."
Modern, performance-driven CTV gets your TV ads where you want with transparent placement, precision audience targeting, and measurable performance just like other digital channels.
TV doesn't have to be a black box anymore.
Maybe. Or maybe they just didn't see it in their inbox flood.
Here's what changed my follow-up game:
I assume everyone forgot. Because they probably did.
So I follow up without apology or awkwardness.
Not: "Just checking in... didn't hear back... still interested?"
That sounds desperate.
Just: "Hey, circling back on this. Still relevant?"
Matter of fact. No drama.
And half the time they reply: "Yes! Sorry, totally forgot. When can we talk?"
Because they DID forget. And you just reminded them.
That's not being pushy. That's being helpful.
So stop taking silence personally.
They're not ignoring you.
They're drowning in their own inbox, their own problems, their own chaos.
Your job is to pop back up when they come up for air.
Consistent. Helpful. Not weird about it.
That's how you close deals.
Talk soon, Dyl - Founder of Relentlece.
P.S. Who did you give up on because they didn't respond? They probably forgot. Follow up today.
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2026’s biggest media shift
Attention is the hardest thing to buy. And everyone else is bidding too.
When people are scrolling, skipping, swiping, and split-screening their way through the day, finding uninterrupted moments where your audience is truly paying attention is the priority.
That’s where Performance TV stands out.
Check out the data from 600+ marketers on the most effective channels to capture audience attention in 2026.