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The skill nobody teaches.
But everyone needs.
It's not sales. Not marketing. Not networking.
It's emotional regulation.
The ability to keep going when everything feels wrong.
When you're frustrated. When you're anxious. When you're doubting everything.
That's the skill that separates people who make it from people who quit.
Because here's the truth:
Building anything worthwhile is emotionally brutal.
You'll have days where nothing works.
Days where you question if it's worth it.
Days where you want to quit and do something easier.
And if you can't regulate your emotions in those moments you'll quit.
Not because you're not capable.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Because you couldn't handle how it felt.
Here's what most people get wrong:
They think success is about knowledge or strategy or connections.
But all of that is useless if you quit when it gets hard.
And it always gets hard.
The difference between people who make it and people who don't isn't talent.
It's the ability to feel terrible and keep going anyway.
To be anxious about money and still make the investment.
To be frustrated with lack of progress and still show up tomorrow.
To doubt yourself completely and still take the next step.
That's emotional regulation.
And it's the most valuable skill you can develop.
Because knowledge is everywhere.
Strategy is everywhere.
But the ability to execute when you feel like quitting?
That's rare.
So here's what you need to do:
Stop waiting to feel confident before you act.
Start acting even when you feel uncertain.
Stop waiting to feel motivated before you work.
Start working even when you feel unmotivated.
That's how you build emotional regulation.
By doing the thing when every part of you wants to quit.
And the more you do it the easier it gets.
Not because the emotions go away.
But because you get better at moving despite them.
Talk soon, Dyl - Founder of Relentlece.
P.S. What emotion is stopping you from taking action right now? Do it anyway.
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