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Starting over is killing you.
More than you realize.
I see this pattern constantly.
Someone starts. Gets 3 weeks in. Hits a rough patch.
Thinks: "Maybe I should try something different."
Starts over. New niche. New strategy. New everything.
Gets 3 weeks in. Another rough patch.
Starts over again.
Endless cycle of restarting. Never building momentum.
Let me show you the cost.
Person A (keeps restarting):
Week 1-3: LinkedIn
Week 4-6: Twitter
Week 7-9: Newsletter
Week 10-12: YouTube
12 weeks in: Still at the beginning of everything
Person B (commits to one thing):
Week 1-12: LinkedIn only
12 weeks in: 40 posts, 300 connections, 5 clients, $8K
Same time invested. Completely different results.
Here's the truth:
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
You're not failing because your strategy is wrong.
You're failing because you keep changing strategies before they work.
Every strategy works. If you give it time.
But switching every 3 weeks guarantees nothing works.
Because success doesn't come from finding the perfect strategy.
It comes from making an imperfect strategy work through repetition.
So pick one thing. Commit to 90 days minimum.
No switching. No "maybe I should try." No starting over.
Just execute the same strategy for 90 days straight.
Then evaluate.
Most people quit at week 3.
Winners commit to week 12.
That's the only difference.
Talk soon, Dyl - Founder of Relentlece.
P.S. What keeps making you start over? Stop. Commit to 90 days. One strategy. No exceptions.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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