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See people restart all the time.
New niche. New offer. New strategy.
And they act like they're beginners again.
"Back to square one."
"Starting from scratch."
"Learning all over."
That's bullshit.
You didn't lose what you learned.
You're not a beginner anymore.
You know how to:
Have a sales conversation
Handle objections
Create an offer
Show up consistently
Deal with rejection
That doesn't disappear because you pivoted.
Those are permanent upgrades.
You can't unlearn them.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
So when you restart, you're not starting from zero.
You're starting from experience.
Big difference.
The first time you did this? You were terrified. Clueless. Figuring everything out.
This time? You know the game.
You know what works. What doesn't. What to skip. What matters.
That's not square one. That's starting from level 5.
And level 5 moves faster than level 1.
Way faster.
So if you're thinking about changing direction:
Stop calling it "starting over."
Call it "applying what I know to something better."
Because that's what it actually is.
You're not losing progress. You're redirecting it.
And redirect with experience beats starting fresh every single time.
The skills transfer. The lessons compound. The confidence carries over.
You're further ahead than you think.
Even when it feels like you're going backwards.
Talk soon, Dyl - Founder of Relentlece.
P.S. What skill did you learn that you'd keep even if you changed everything tomorrow? That's your real progress.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.