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Got an email last week.
Client said: "Your process is aggressively simple. I almost didn't hire you because of it."
Then they said: "Best decision I made. Everything else was too complicated."
Aggressively simple.
I love that.
Because it's true.
I've removed everything that doesn't need to be there.
No fancy frameworks with 47 steps.
No proprietary methodologies with trademarked names.
No complex systems that require training to understand.
Just: Here's the problem. Here's what we're doing. Here's when you'll see results.
That's it.
And people are suspicious of it.
They think: "If it's that simple, why would I pay for this?"
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Because simple isn't easy.
Simple is hard.
It takes years to figure out what doesn't matter.
To strip away all the bullshit.
To get to the core of what actually works.
Anyone can make things complicated.
Add more steps. More processes. More systems.
That's easy.
Making something simple? That's the real skill.
And here's what I've learned:
Clients don't want complicated.
They just think they do.
Because complicated feels impressive.
But what they actually want is results.
And results come from doing the right things consistently.
Not from doing 100 things inconsistently.
So I've made it my goal:
Remove everything that doesn't create results.
Keep only what works.
Make it so simple it feels too easy.
And let the results speak for themselves.
Now when someone says my process is "too simple" I take it as a compliment.
Because that's exactly what it should be.
Aggressively simple.
Talk soon, Dyl - Founder of Relentlece.
P.S. Look at what you're offering. What can you remove? Simple sells better than
88% resolved. 22% loyal. Your stack has a problem.
Those numbers aren't a CX issue — they're a design issue. Gladly's 2026 Customer Expectations Report breaks down exactly where AI-powered service loses customers, and what the architecture of loyalty-driven CX actually looks like.
complicated.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.