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Nobody taught me this. Cost me 2 years.
Now it's my biggest advantage.
The skill? Saying no.
Let me explain.
For 2 years I said yes to everything:
"Can you hop on a quick call?" Yes. "Can you look at this real quick?" Yes. "Can you help me with something?" Yes.
Felt helpful. Felt generous. Felt productive.
Made $22K those 2 years.
Then I learned to say no.
"Can you hop on a quick call?" "No, but I can answer via email."
"Can you look at this real quick?" "No, my focus time is protected."
"Can you help me with something?" "No, I'm booked this month."
Felt rude at first. Felt selfish.
But here's what happened:
Made $94K the next year.
Why?
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Because every yes to something unimportant is a no to something important.
Every "quick call" is 30 minutes not spent on revenue work.
Every "look at this" is focus stolen from your priorities.
Every "can you help" is energy given to someone else's goals.
Successful people aren't more talented.
They're better at saying no.
No to distractions. No to time thieves. No to other people's urgency.
So they have time for what actually matters.
Here's the shift:
Your default answer should be no.
Then only say yes to things that:
Make you money
Make you better
Matter long-term
Everything else gets a no.
No explanation needed. No apology required.
Just "No, I can't."
Your time is your most valuable asset.
Stop giving it away for free.
Talk soon, Dyl
P.S. What do you need to say no to this week? Say it. Protect your time.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.