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They post 3x per day. I post once.
They do 50 outreaches daily. I do 10.
They work 60 hours per week. I work 25.
And I make more money than all of them.
Not because I'm smarter. Because I understand one thing they don't:
Attention isn't the game. Positioning is.
Let me show you.
What they do:
Blast content everywhere
Message everyone
Try to be seen by millions
Hustle harder than everyone
What I do:
Post where my buyers are
Message people ready to buy
Be seen by the right 100
Position as the only choice
Same effort? No. I do less.
Same results? No. I make more.
Why?
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Because they're playing the volume game.
I'm playing the positioning game.
Volume game: Reach everyone. Convert 1%.
Positioning game: Reach 100. Convert 50%.
They need 10,000 impressions to get 1 client.
I need 100 impressions to get 50 conversations.
Here's the secret:
When you position correctly you don't compete.
You're the only option.
Not because you're everywhere. Because you're exactly where your buyer is looking.
And when they find you you're speaking directly to their problem.
So they don't compare. They buy.
Stop trying to outwork everyone.
Start positioning so well that work becomes irrelevant.
Talk soon, Dyl - Founder of Relentlece.
P.S. Are you playing the volume game or the positioning game? One exhausts you. One scales you.
88% resolved. 22% loyal. Your stack has a problem.
Those numbers aren't a CX issue — they're a design issue. Gladly's 2026 Customer Expectations Report breaks down exactly where AI-powered service loses customers, and what the architecture of loyalty-driven CX actually looks like.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.