Sponsored by
You know what nobody sees?
The 47 DMs I sent last week.
The 12 calls I had that didn't turn into anything yet.
The three proposals I wrote that are sitting in someone's inbox.
The follow-up message I sent to someone from two months ago.
None of that makes good content.
So I don't post about it.
But that's where the actual money comes from.
Everyone's obsessed with what's visible.
Posts. Followers. Engagement. Views.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Because that's what we can see. What we can measure. What we can screenshot.
But the money isn't in the posts.
It's in the conversations nobody sees.
The DM that turns into a call.
The call that turns into a proposal.
The proposal that turns into a client.
That's the real work.
And it's completely invisible.
I could post 10 times a day and make nothing.
Or I could post once and send 20 DMs and make $15K.
Same amount of time. Completely different results.
Because content is the bait. Conversations are the catch.
You need both.
But most people spend 90% of their time on content.
And 10% on conversations.
That's backwards.
Flip it.
Spend 20% creating content that attracts the right people.
Spend 80% having conversations with those people.
The work that matters most is the work nobody sees.
So stop measuring success by what's visible.
Start measuring it by how many conversations you're having.
That's the real scoreboard.
Talk soon, Dyl - Founder of Relentlce.
P.S. How many real conversations did you have this week? Not comments. Actual DMs or calls. That number matters more than your views.
88% resolved. 22% loyal. Your stack has a problem.
Those numbers aren't a CX issue — they're a design issue. Gladly's 2026 Customer Expectations Report breaks down exactly where AI-powered service loses customers, and what the architecture of loyalty-driven CX actually looks like.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.