Most advice tells you to do more

Saw a post yesterday.

"Post 5x a day. Comment 100 times. DM 50 people. Join 10 communities."

This is the advice people give.

Do more. More volume. More output. More hustle.

And it's killing you.

Because you can't sustain it.

You do it for a week. Maybe two.

Then you burn out. Stop everything. Feel like you failed.

But you didn't fail. The advice failed you.

Here's what nobody says:

Consistency beats intensity. Every single time.

One post a day for 365 days destroys five posts a day for 30 days.

Because you can actually maintain one post a day.

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You can't maintain five.

So you end up with 30 good days and 335 days of nothing.

While the person posting once a day has 365 days of showing up.

And showing up is what the algorithm rewards.

Not intensity. Consistency.

Same with outreach.

10 DMs a day you can actually personalize and send well?

Better than 50 copy-paste messages you send in a panic.

The 10 get responses. The 50 get ignored.

So here's the real advice:

Pick a pace you can maintain forever.

Not the pace that impresses people for a week.

The pace that's boring. Sustainable. Almost too easy.

Then just... don't stop.

That's the whole game.

Not doing the most. Doing enough for long enough.

Because the person who shows up for 365 days at 70% beats the person who shows up for 30 days at 100% and then quits.

Math doesn't lie.

So slow down. Do less. Sustain it.

That's how you win.

Talk soon, Dyl - Founder of Relentlece.

P.S. What pace can you actually maintain for a year? Start there. Not where the gurus tell you.

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The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more