I used to think effort mattered most

For years I believed: work harder = win.

So I did.

12 hour days. Weekends. No breaks.

Maximum effort. Maximum hustle.

Made $31K that year.

Then I met someone making $180K working 20 hours per week.

I asked: "How?"

He said: "I don't optimize for effort. I optimize for leverage."

That conversation changed everything.

Here's what leverage means:

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Effort: Trade time for money. Cap at your hours.

Leverage: Create once, sell repeatedly. No cap.

Examples:

No leverage:

With leverage:

Same skills. Different model. Infinite difference.

Now I ask before starting anything:

"Does this have leverage?"

If no, I don't do it.

If yes, I build it.

This year: $97K working 25 hours per week.

Not because I work harder.

Because I built things with leverage.

So here's the shift:

Stop selling your time.

Start building assets.

One creates linear income. The other creates exponential.

Effort matters. But leverage matters more.

Talk soon, Dyl - Founder of Relentlece.

P.S. What are you building that has leverage? If nothing, start today.

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When you automate and centralize your tax data your team can access what they need, when they need it and confidently make decisions.

The best part? Your team gets time back to focus on strategic initiatives.

Download the paper

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more