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I stopped posting for 7 days.
Everyone panicked. "You're losing momentum!"
Made more money than the previous month.
Here's what happened.
For 6 months I posted every single day.
Felt productive. Got engagement. Built audience.
Made $8K per month.
Then I asked myself: "What if I stopped creating and started selling?"
So I ran an experiment.
7 days. Zero posts. Just outreach to my existing audience.
Sent 50 DMs to people who engaged with my content.
"Hey, noticed you liked my post about X. Are you working on that right now?"
Not selling. Just starting conversations.
35 replied.
12 wanted help.
5 became clients.
Made $11K that week.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
More than my average month of posting daily.
Here's the lesson.
Posting feels like progress. But it's just visibility.
Visibility doesn't equal revenue.
Conversations equal revenue.
You don't need more content. You need more conversations.
Your existing audience already has people ready to buy.
You just haven't asked them.
So try this.
One week. No new posts.
Just reach out to 10 people per day who already engage with you.
Start conversations. See what happens.
You might find the money was there all along.
You were just too busy posting to collect it.
Talk soon, Dyl - Founder of Relentlece.
P.S. Who engaged with your last 5 posts? DM them today. Just start a conversation.
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How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.