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Everyone said I was insane.
"Why would anyone pay you if you're giving it away free?"
But here's what actually happened.
I posted my entire client acquisition framework publicly.
Step by step. Everything I charge $3K to implement.
200 people saved it. 50 people thanked me.
And 7 people hired me that month.
Made $21K.
Here's why it worked.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
When you give away your best work you prove you know what you're talking about.
People see the framework and think two things:
"This is valuable. It works."
and
"If this is what he gives away free, what does he keep for clients?"
Giving away the framework doesn't hurt sales.
It creates them.
Because most people won't implement it themselves.
They want someone to do it for them.
Or they try it and realize it's harder than it looks.
Then they hire you.
Your competition is scared to share their secrets.
Worried people will steal them. Do it themselves.
But that fear costs them clients.
Because the people who would've hired you anyway still will.
And now you reach 10x more people who might hire you later.
So here's the move.
Take your best framework. The one you charge for.
Give it away publicly.
Watch what happens.
Some will implement it themselves (they never would've paid anyway).
Some will try and fail (they'll hire you).
Some will see it and hire you immediately (they want it done for them).
Your best work isn't a secret to protect.
It's a magnet to attract clients.
Talk soon, Dyl - Founder of Relentlece.
P.S. What's your best framework? Share it publicly this week. See who hires you.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.