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Got a question about this the other day.
"How do you respond to everything so fast?"
I don't.
I respond to some things in 3 minutes.
Everything else waits 3 days.
Nothing in between.
Here's why.
Most people try to respond to everything moderately fast.
Check messages every hour. Respond when they can. Stay "on top of it."
Sounds responsible. Actually destroys your focus.
Because you're constantly context switching.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Working on something important. Message comes in. You check it. "I'll respond in a bit."
But now it's in your head. Taking up mental space. Creating background anxiety.
So you're not fully present on the important work.
And you're not handling the message.
You're just... anxious about both.
I fixed this with one rule:
Respond immediately or ignore completely.
If it's important and I can handle it now: 3 minutes.
If it's not important or needs thought: 3 days minimum.
No middle ground.
Here's what changed:
When I'm working, I'm actually working. Nothing's pulling at my attention.
When I'm responding, I'm fully present. Quick and decisive.
No more half-working while being half-available.
Just deep work blocks. Then response blocks.
And people respect it more.
Fast responses show you're engaged.
Slow responses show you're focused.
Both are better than medium responses that show you're scattered.
So pick your mode.
All in or all out.
Nothing in between.
Talk soon, Dyl - Founder of Relentlece.
P.S. Try it tomorrow. 3 minutes or 3 days. Watch how much more you get done.
88% resolved. 22% loyal. Your stack has a problem.
Those numbers aren't a CX issue — they're a design issue. Gladly's 2026 Customer Expectations Report breaks down exactly where AI-powered service loses customers, and what the architecture of loyalty-driven CX actually looks like.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.