In partnership with
Happy Thursday mate,
Nowadays everyone is chasing attention.
Creators want views.
Brands want engagement.
People want to be noticed.
But online attention feels random.
One post explodes for no clear reason.
Another one, carefully made, disappears.
It feels like luck.
It’s not.
Attention follows patterns.
And once you understand them, things stop feeling confusing.
The Attention Paradox
Attention doesn’t start with information.
It starts with feeling.
People don’t click because something is useful.
They click because something pulls them in.
Curiosity.
Surprise.
Recognition.
Clarity.
If a post doesn’t trigger one of these fast, it gets ignored — no matter how smart it is.
The mistake most people make is trying to fight for attention:
Posting more
Copying trends
Being everywhere
The people who win do the opposite.
They study how attention moves — and build around it.
Not Conservative. Not Liberal. Just Christian.
The world feels chaotic, but your news source doesn’t have to.
You can hide under a rock or spiral into the chaos… or you can subscribe to The Pour Over and get the news you need to know and the peace you crave.
Every Monday, Wednesday, and Friday, The Pour Over sends quick news summaries that are actually fun to read. Plus, each newsletter includes short biblical reminders to help you stay focused on Christ and eternity. Instead of fueling outrage or anxiety, the news becomes another prompt to rest in God and respond in faith.
Over 1.5 million Christians have ditched the doomscroll and found a better way to stay informed––Christ-first, anger-free, and (even kinda) funny.
Try it for free and check out their welcome email that’ll make you glad you did!
How Attention Actually Behaves
Attention online isn’t logical.
It’s emotional and fast.
Here’s the truth:
People decide in seconds what’s worth stopping for
Emotion beats effort every time
Familiar voices get more attention than new ones
Once you earn attention, it’s easier to earn again
That’s why simple ideas spread faster than complex ones.
And why clarity beats cleverness.
Before you post anything, ask:
Would I stop for this?
Does it make someone feel something quickly?
Can I explain the value in one sentence?
If the answer is no, attention won’t show up.
How Smart Creators Work With Attention
They don’t chase it.
They design for it.
1. They adapt to the platform
The idea stays the same.
The format changes.
Short and visual where people scroll fast.
Deeper where people slow down.
2. They reuse good ideas
One strong idea becomes many pieces.
Not more effort — just better leverage.
3. They build systems, not bursts
Attention isn’t a moment.
It’s momentum.
They track what works, adjust, and keep showing up.
Closing Thought
Attention is the new currency.
Understanding it is the real edge.
You don’t need to post more.
You need to notice more.
Watch what makes you stop scrolling.
Reverse-engineer why it worked.
The people who win online aren’t louder.
They’re more aware.
Treat attention like a skill.
Train it. Respect it.
And use it to build something that lasts.
Talk again soon,
Dyl- Founder of Relentlece.