Every "maybe later" means the same thing

Spent years wondering why people said "maybe later."

Thought they needed more time. More information. More convincing.

Turns out they all mean the same thing.

"I don't see why this matters to me right now."

That's it.

Not "your price is too high."

Not "I need to think about it."

Not "timing isn't right."

All of those are just polite versions of: "You haven't shown me why I should care."

And once I realized that, I stopped trying to overcome objections.

Started asking better questions instead.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more

When someone says "let me think about it" most people launch into more explaining.

Features. Benefits. Social proof. Discounts.

Just... more noise.

I do the opposite.

I ask: "What specifically do you need to think about?"

And they tell you the real objection.

"Well, I'm not sure if this will work for my situation."

Now we're getting somewhere.

That's not "I need time." That's "I don't see how this applies to me."

So I don't give them time. I give them clarity.

Show them exactly how it applies. Specific to their situation.

Half the time they buy on the spot.

Because they never needed time. They needed relevance.

Same with "maybe later."

Don't accept it. Ask: "What would need to change for this to be a 'yes' instead of a 'maybe'?"

They'll tell you exactly what you're missing.

Then you can actually address it.

Or realize they're never going to buy and move on.

Either way, you know.

Stop accepting vague objections.

Make them specific.

That's where the real answer lives.

Talk soon, Dyl - Founder of Relentlece.

P.S. Next time someone says "maybe later" try this. Ask what needs to change. Watch what happens.

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The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more