Clarity comes after

I see this all the time.

Someone DMs me saying they'll start when they have more clarity.

More clarity on the plan. More clarity on the path. More clarity on what to do.

But here's what I've learned the hard way.

Clarity doesn't come before you start. It comes after.

You can't think your way to clarity. You have to do your way to it.

Here's what actually happens.

You start messy. You don't know what you're doing. You make mistakes.

You get feedback. You adjust.

Then clarity shows up.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more

After you've done the thing. Not before.

But most people wait. They think clarity is a prerequisite.

It's not. It's a result.

So here's the shift.

Stop waiting for clarity. Start moving without it.

Take action with what you have.

The path becomes clear as you walk it. Not before you start walking.

Think of it like driving at night.

Your headlights only show the next 50 feet. But you don't wait to see the whole road.

You drive. And the road reveals itself as you go.

Same with building anything.

You can't see the whole path from the start. You just need to see the next step.

Then take it.

Clarity follows action. Not the other way around.

Talk soon, Dyl

P.S. What are you waiting for clarity on? Take the first step today. The rest will reveal itself.

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For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.