Charging less made me work more for less money

Had six clients at $1,500 each last year.

Felt like I was doing great.

$9K per month. Fully booked. Busy as hell.

Then did the math.

Six clients = 120 hours of work per month.

$9K ÷ 120 hours = $75 per hour.

That's... not great.

Especially when each client needed constant attention, revisions, and hand-holding.

So I tried something that scared me.

Dropped to three clients. Raised price to $4,500 each.

Same $13.5K per month. Half the clients. Way less chaos.

But here's what I didn't expect:

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The $4,500 clients were EASIER to work with.

They responded faster. Made decisions quicker. Trusted my process.

And I had time to actually deliver better work.

Which got better results. Which led to referrals. Which led to even better clients.

Meanwhile the $1,500 clients?

They're still out there, grinding through six clients at a time, wondering why they're exhausted.

Because I was them.

Here's what I learned:

Cheap prices don't just mean less money.

They mean more problems. More time. More energy. More stress.

You attract people who don't value what you do.

And then you work twice as hard to prove you're worth even the low price.

It's backwards.

Higher prices filter for better clients.

People who respect your time. Who trust your expertise. Who actually do what you tell them.

And you deliver better work because you're not burned out from managing six needy clients.

So if you're fully booked but barely making money:

You don't need more clients.

You need better clients at higher prices.

Cut your client load in half. Double your prices.

Watch how much easier business gets.

Talk soon, Dyl - Founder of Relentlece.

P.S. Calculate your real hourly rate right now. Revenue ÷ hours. If it's under $100, you're undercharging.

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