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Here's what nobody tells you about success.
It's not about being the best. It's about being the last one standing.
I've watched hundreds of people start building.
Most quit in the first 6 months.
They start strong. Get excited. Then hit the boring middle.
No results. No feedback. No validation.
And they quit.
But here's the thing.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
If you can survive past 6 months you're already ahead of 80% of people.
Not because you're better. Because you didn't quit.
And if you can survive past 12 months?
You're in the top 5%.
Still not because you're special. Just because you outlasted everyone else.
That's the game.
It's not a talent test. It's a survival test.
Can you keep going when nothing's happening?
Can you show up when you're getting nothing back?
Can you execute when motivation is gone?
If yes you win. If no you're like everyone else.
So here's the question.
How long can you last?
Because the prize goes to whoever can outlast the boredom. The doubt. The plateau. The silence.
Outlast that and you win.
Not by being better. By being stubborn.
Talk soon, Dyl - Founder of Relentlece.
P.S. How long have you been at this? If less than 6 months just keep going. You're closer than you think.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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