Being new is an advantage

You think being a beginner means you're behind.

That you need to catch up to everyone else.

That you're at a disadvantage.

But you're wrong.

Being new is your biggest edge.

Here's why:

You have nothing to lose.

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

The people ahead of you are protecting what they have.

Playing it safe. Avoiding risk. Maintaining.

You have nothing to maintain.

So you can take risks they can't.

You can try things they won't.

You can move fast without fear.

You have fresh eyes.

The veterans have been doing it the same way for years.

They don't question the process anymore.

But you see everything for the first time.

You spot inefficiencies they've normalized.

You ask questions they stopped asking.

You innovate where they've accepted the status quo.

You have hunger.

They're comfortable. You're not.

They're coasting. You're climbing.

They're defending. You're attacking.

Hunger beats experience when both show up.

And you have more hunger than anyone who's been doing this for years.

You're underestimated.

Nobody expects the beginner to win.

So they sleep on you.

They don't see you as competition.

They don't prepare for you.

And by the time they notice you're already ahead.

So here's what you need to understand:

Stop apologizing for being new.

Stop thinking you're behind.

Stop waiting until you have more experience to make a move.

Being new is your advantage.

Use it before it's gone.

Because in a year you won't be new anymore.

And you'll lose the edge you have right now.

Talk soon, Dyl - Founder of Relentlece.

P.S. What move can you make right now that experienced people won't because they have too much to lose?

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