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1,000 followers made me more money than 10,000.
Here's why size doesn't matter.
Everyone obsesses over follower count.
"I need 10K to make money." "I'll start selling when I hit 5K." "Nobody buys with a small audience."
All lies.
Let me show you the math.
At 10,000 followers:
Posted daily for engagement
Chased viral content
Focused on growth
Made $3K per month
At 1,000 followers:
Posted for buyers, not likes
Created educational content
Built relationships with followers
Made $7K per month
Same me. Different strategy. 2x revenue with 10% of audience.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Here's what changed.
With 10K I was chasing everyone.
Posting what got likes. Creating for the algorithm. Growing for vanity metrics.
But likes don't pay bills.
With 1K I knew exactly who I was talking to.
Small business owners with budget. Ready to buy. Actively looking for solutions.
I created content for them specifically.
Not for everyone. For buyers.
And buyers don't care about follower count.
They care if you can solve their problem.
Here's the lesson:
1,000 right people beats 10,000 wrong people.
Every time.
Stop chasing followers. Start attracting buyers.
You don't need a big audience.
You need the right audience.
And 100 people who will pay you is better than 10,000 who won't.
Talk soon, Dyl - Founder of Relentlece.
P.S. Who are you creating content for? Everyone or buyers? The answer determines your income.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.